Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021

Effect Of Apparel Store Environment on Customer Revisit Intention in New Normal

Skripsi, 055 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 13:27:54
Oleh : Nadya Martika Akmalia - 175264056 (
Dibuat : 2023-01-09, dengan 4 file

Keyword : Store Environment, Consumer Emotional Response, Revisit Intention, New Normal


Deskripsi Alternatif :

The impact of COVID-19 is not only felt on the health aspect but also the economic aspect. Including the decline in retail business sales. The decline in retail sales was very high due to the government's policy to close shops when people were advised to stay at home and not do activities outside the home However, in this new normal era, the opening of clothing retailers is accompanied by government policies to implement health protocols in stores. Given that the retail store environment in the new normal has changed due to health protocols, this study aims to determine the effect of the store environment on consumers' emotional responses, which in turn affect the interest in returning to clothing retail stores in the new normal period. A total of 416 respondents were obtained through the distribution of online questionnaires. Respondents from this study were people who had made purchases or visited clothing retail stores offline (coming directly to physical stores) in the new normal period in the West Java region. Partial Least Square Modeling is used as an analytical method to test hypotheses in the research model. The results show that the store environment, namely the Ambient Factor, Design Factor, and Social Factor, affects pleasure and Arousal. However, the Design Factor has no significant effect on Arousal. Furthermore, Pleasure and Arousal have a positive and significant effect on Revisit Intention. Keywords: Store Environment, Consumer Emotional Response, Revisit Intention, New Normal.

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PropertiNilai Properti
Nama KontakErlin Arvelina
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  • Supervisor: Dr. Mohamad Farid Najib, S.E., M.Si.

    Co-Supervisor: Nugroho Hardiyanto, S.E., M.Si., Editor: Erlin Arvelina