Path: Top > Tugas Akhir - D3 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2005

PENGARUH ATRIBUT PRODUK AQUA GALON 19 LITER TERHADAP KEPUASAN PELANGGAN DI BANDUNG

Tugas Akhir, 08 / 20005 / PM
Undergraduate Theses from JBPTPPOLBAN / 2015-11-18 09:21:32
Oleh : Deki Desiana (02702073), Polban
Dibuat : 2006-03-10, dengan 1 file

Keyword : Kepuasan Pelanggan, Atribut Produk

ABSTRACT




This research is about how product attributes can be influence the customer satisfaction that using Aqua gallon 19 liter trough questioner method. The product attributes consists of five variables: quality, price, brand, packaging and service. Kotler & Armstrong (1999) said about 96 percent of unhappy customers never tell the company about their problem. This is important for company live in the future...

Deskripsi Alternatif :

ABSTRACT




This research is about how product attributes can be influence the customer satisfaction that using Aqua gallon 19 liter trough questioner method. The product attributes consists of five variables: quality, price, brand, packaging and service. Kotler & Armstrong (1999) said about 96 percent of unhappy customers never tell the company about their problem. This is important for company live in the future...

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
OrganisasiPolban
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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  • Pembimbing : Iwan Mulyawan, MBA, Editor:

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