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ANALISIS EFEKTIVITAS KOMUNIKASI IKLAN KREASI (KREDIT ANGSURAN FIDUSIA) TERHADAP MINAT BELI KONSUMEN DI PERUSAHAAN UMUM PEGADAIAN BANDUNG

Tugas Akhir, 03 / 2005 / PM
Undergraduate Theses from JBPTPPOLBAN / 2015-11-18 09:21:32
Oleh : Frank Geniusando Gurning (02702078), Polban
Dibuat : 2006-03-10, dengan 1 file

Keyword : Promosi, Iklan, Minat Beli

ABSTRACT




The objective of the research is to know, how effectively of KREASI advertising in Pegadaian and to know the effect of the elements of advertise to consumer purchase intention. The research involved 226 respondents, using non-probability method with judgment sampling technical. The data collected through the questionnaires which given to them...

Deskripsi Alternatif :

ABSTRACT




The objective of the research is to know, how effectively of KREASI advertising in Pegadaian and to know the effect of the elements of advertise to consumer purchase intention. The research involved 226 respondents, using non-probability method with judgment sampling technical. The data collected through the questionnaires which given to them...

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
OrganisasiPolban
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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  • Pembimbing : Eddy Syah Yahya, MBA, Editor:

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