Path: Top > Tugas Akhir - D3 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2005

ANALISA MOTIF PEMBELIAN KONSUMEN JUICEE CAFE DI CIWALK BANDUNG

Tugas Akhir, 30 / 2005 / PM
Undergraduate Theses from JBPTPPOLBAN / 2015-11-18 09:21:32
Oleh : Hilda Yuanita (02702083), Polban
Dibuat : 2006-04-04, dengan 1 file

Keyword : Motif Pembelian

ABSTRACT




This final project is about the analysis of the main reasons of consumers in choosing Juicee Cafe in CiWalk Bandung. The aim of this research is to find out the factors which influence the customers in choosing Juicee Cafe. I analyze buying motives of consumers in Juicee Cafe. In this research I have collected data through questioners which have been distributed to 220 respondents who have visited to Juicee Cafe. The sampling method that I have used was Non Probability Sampling with the technique of Judgment sampling. Focus group was conducted to identify the variables which become the consideration for customers in choosing Juicee Cafe. There were eight variables for consumers in choosing Juicee Cafe: pride, quality of service, price, brand preference, location, design and physical facilities, merchandise, and personnel. These variables are analyzed by factor analysis...

Deskripsi Alternatif :

ABSTRACT




This final project is about the analysis of the main reasons of consumers in choosing Juicee Cafe in CiWalk Bandung. The aim of this research is to find out the factors which influence the customers in choosing Juicee Cafe. I analyze buying motives of consumers in Juicee Cafe. In this research I have collected data through questioners which have been distributed to 220 respondents who have visited to Juicee Cafe. The sampling method that I have used was Non Probability Sampling with the technique of Judgment sampling. Focus group was conducted to identify the variables which become the consideration for customers in choosing Juicee Cafe. There were eight variables for consumers in choosing Juicee Cafe: pride, quality of service, price, brand preference, location, design and physical facilities, merchandise, and personnel. These variables are analyzed by factor analysis...

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
OrganisasiPolban
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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