Path: Top > Tugas Akhir - D3 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2005

ANALISIS PENGARUH PATRONAGE BUYING MOTIVE TERHADAP KESETIAAN PELANGGAN DI TOSERBA GRIYA PASTEUR BANDUNG

Tugas Akhir, 44 / 2005 / PM
Undergraduate Theses from JBPTPPOLBAN / 2015-11-18 09:21:34
Oleh : Mailinda Suryani (02702020), Polban
Dibuat : 2006-06-23, dengan 1 file

Keyword : Perilaku Konsumen, Motif Pembelian, Patronage Buying Motive, Ritel

ABSTRACT




The aim of this research is to analyze the influence of patronage buying motive toward customer loyalty. The method of this research is descriptive way. The technique sampling that is used is non probability sampling with judgmental method. This research used descriptive analysis, frequency analysis, factor analysis, correlation analysis and regression analysis...

Deskripsi Alternatif :

ABSTRACT




The aim of this research is to analyze the influence of patronage buying motive toward customer loyalty. The method of this research is descriptive way. The technique sampling that is used is non probability sampling with judgmental method. This research used descriptive analysis, frequency analysis, factor analysis, correlation analysis and regression analysis...

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
OrganisasiPolban
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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  • Pembimbing : Eddy Syah Yahya, MBA, Editor:

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