Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021

Proposing TikTok Video Content Marketing Strategy For Increasing Brand Awareness At Vendorin Indonesia

Skripsi, 060 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 13:38:49
Oleh : Trisya Fahira - 175264063 (
Dibuat : 2023-01-09, dengan 4 file

Keyword : garment, brand awareness, social media, video content, TikTok


Deskripsi Alternatif :

Garments are commonly known as one of our primary needs that were currently evolving into a promising industrial sector in Indonesia. The emergence of new clothing brands in Indonesia represents the rising demand for high-quality local fashion products. Nevertheless, the clothing brands cannot stand on their own without the aid of vendors to produce their products. The social media that is currently accessible worldwide can make it easier for some vendors to meet the clothing brands they seek to help. One of the vendors that harness this opportunity is Vendorin Indonesia. Vendorin Indonesia is a garment vendor that focuses on providing clothing production services on a small and large scale. It was founded back in 2016 and currently has produced thousands of pieces of garment products. However, during the pandemic, Vendorin's production activities experienced a decline in sales due to a lack of management of social media content which made Vendorin's brand name less well known. This problem arises from a survey conducted through Instagram polling; 84% of the total 58 respondents have never heard of Vendorin as a garment vendor in Bandung. It indicates that Vendorin has a common concern about its brand awareness. To overcome that concern, the author created this project to increase their brand awareness by generating Video Marketing Content on the TikTok platform. The project design planning process includes three stages, pre-production, production, and post-production. The content ideas and concepts are determined based on discussions and interviews with the owner and consumer input regarding the video content created. The project result will produce a simple guidebook related to video content creation and video marketing content tips for increasing brand awareness. Keywords: garment, brand awareness, social media, video content, TikTok.

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PropertiNilai Properti
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
DaerahJawa Barat
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889

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  • Supervisor: Drs. Agustinus C. Februadi, M.Phil., Ph.D.

    Co-Supervisor: Fatya Alty Amalia, S.Farm.,Apt., MSM., Editor: Erlin Arvelina