Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021

Virtual Event Marketing Project Using Webinars To Increase Brand Awareness Of Karya Noesantara

Skripsi, 061 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 13:40:47
Oleh : Yehan Cyntya Permata - 175264064 (
Dibuat : 2023-01-09, dengan 4 file

Keyword : Brand awareness, Virtual Marketing, Webinars


Deskripsi Alternatif :

MSEs are one of the barometers of the national economy. In supporting the government for SMEs Go Digital and the Proudly Made in Indonesia National Movement, Karya Noesantara (KARTARA) is a platform launched to support government programs. The platform Karya Noesantara is expected to be a platform to support and maximise the publication, promotion and sale of products from SMEs from all corners of the archipelago. The company’s lack of management of promotions causes problems from the survey results conducted. So that efforts to increase brand awareness of the Karya Noesantara company can be made by holding virtual marketing promotions through webinars held with different topics every week. In the webinar design process, there are three-stages including pre-event production, event production, and post-event production. Determination for concept ideas from making promotions using webinars is at this stage. After conducting weekly webinars with different topics, the conclusion obtained can increase brand awareness Karya Noesantara's based on the number of participants who registered for the UMKM Talks webinar, the number of SMEs who joined the KARTARA platform, and the evaluation of the UMKM Talks Instagram insights.

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PropertiNilai Properti
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
DaerahJawa Barat
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889

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  • Supervisor: Drs. Eddy Syah Yahya, MBA.

    Co-Supervisor: Rafiati Kania, S.Si., MSM., Editor: Erlin Arvelina